Confclit of My Own Interests [Business]

I am confused as NYC transit officials announce that they will soon be selling advertising space on the interior tunnels. So...basically soon enough (if it hasn't happened already) the world will look like it does in I,Robot or Bicentennial Man, where EVERY SINGLE FREE SPACE LEFT ON THIS EARTH WILL BE COVERED IN SHIT.

I am so conflicted over this. Whenever my friends get pissed about ads while we're watching things on the internet or Fly-in ads, I explain that these ads keep the things free. It's a weird balance, what I would call a circle of life on the web. But when I hear about the new innovative places we're putting ads, it just makes me feel more and more like a target and I'm studying to be the shooter!

Here's my beef. If the MTA and other transit authorities agree to sell more and more ad space in the deep dark intestines of their transit system, can we make fares cheaper?! Did you know the DC Metro costs $1.35 for one way during OFF-PEAK hours?

This is more up my alley when it comes to tunnel advertising. But we'll see. Commenters said they've been doing this on PATH tunnel from Jersey to NYC for years so...

Images via Canadian Marketing Association and Above All Advertising